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HomeMy WebLinkAboutAgenda - 02-07-2012 - 4bORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: February 7, 2012 Action Agenda Item No. - SUBJECT: NC 10% Campaign -Helping to Build North Carolina's Local Food Econom DEPARTMENT: Board of Commissioners PUBLIC HEARING: (Y/N) No ATTACHMENT(S): Powerpoint Presentation INFORMATION CONTACT: Clerk's Office, 245-2130 Teisha L. Wymore, State Coordinator, NC 10% Campaign, Center for Environmental Farming Systems, North Carolina State University PURPOSE: To receive a presentation from the Center for Environmental Farming Systems (GEES) at N.C. State University on the NC 10% Campaign to help build North Carolina's Local Food Economy. BACKGROUND: The Center for Environmental Farming Systems (GEES), a collaborative organization of N.C. State University, North Carolina A & T State University and the North Carolina Department of Agriculture and Consumer Services, is committed to building North Carolina's sustainable local food economy. Through its Farm to Fork initiative, CEFS has energized and connected thousands of North Carolinians and hundreds of local, regional and statewide organizations that share this commitment. The NC 10% Campaign is a product of this work. The goal of the 10% Campaign is straightforward: Encourage consumers to commit 10% of their existing food dollars to support local food producers, related businesses and communities: • Promotes NC farmers, foods, communities and businesses • Educates consumers, decision-makers and the media • Collaborates with the many influential organizations already in the field and those just bloom Why 10%? • North Carolinians spend about $35 billion a year on food. If individuals spend 10 percent (just $1.05/day) locally, about $3.5 billion would be available for the local economy. • North Carolina has the 12th highest rate of adult obesity in the nation, and today, more than a third of its 10-17 year olds are overweight or obese. Infusing fresh and flavorful fruits and vegetables into diets at every age can significantly reduce long-term health care expenses in the state. • Expanding the market will result in new farm, food and manufacturing businesses and create jobs. CEFS has partnered with many institutions and organizations including Charlotte based Compass Group, the world's largest foodservice company, and N.C. Cooperative Extension Service. These organizations are working with CEFS to develop the initial and long-term components of the campaign. Cooperative Extension has designated regional directors and local food coordinators in all 100 counties to advance the 10% Campaign. Extension's on-the-ground experts are joined by other community leaders, farmers, business owners, teachers, and students statewide, many of whom are already working to build the state's sustainable local food economy, from farm to fork. FINANCIAL IMPACT: There is no financial impact associated with receiving the presentation. RECOMMENDATION(S): The Manager recommends the Board receive the presentation and, if needed, provide feedback/direction to staff. North Carolina's Farm to Fork Initiative NC$Cd tB L)41LVEK81i}� itBoT Sit [B Utlfm SAY Ctf©PERATME MENSION &3m"rinTFY afe-ProwdimSakrtirms .� Y F i CJ Local Foods Local foods and sustainable agriculture are at the heart of rural revitalization, economic development, job creation, better health and nutrition, and food security It is also one of the fastest - growing, most entrepreneurial areas of agriculture today Significant Hurdles in the State Infrastructure Processing Distribution Aggregation Coordinated Supply Value Added Regulatory Farmers growing for local markets Job creation and economic development potential . . Localized Benefits Job creation and economic development Money circulates in the community, region, state Green space and farm viability Carolinians enhanced health and nutrition: reduced health care costs Decreased use of fossil fuels and reduced greenhouse gas emissions Enhanced environmental quality Enhanced food security & access for all North [-17 Building a Local Food Economy: From Farm to Fork Center for Environmental Farming Systems (CEFS) • More than 1000 participants statewide • Prioritized Statewide action items through 11 Working Issues Teams • Published "From Farm to Fork" A Guide to Building North Carolina's Sustainable Local Food Economy • 10% Campaign was a "gamechanger" idea • Funded by Golden Leaf Foundation • Launched in July 2010 From Farm to Fork A Guide to Building North Carolina's Sustainable Local Food Eco.ao €ny CEFS Programming offerings: Local Foods and Community NC 10 Percent Campaign: A platform for building our local food economy Bringing New Farmers to the Table: Farm Incubator Project Community Building Consulting: Strategic Planning) Procurement Policy) Assessments 0 Key Components of the Campaign • Web based data by county — real -time numbers! • Partnerships with Cooperative Extension in every county in NC • Networking together existing and new brands, suppliers and buyers • Work with all scale farmers, and address associated barriers ,.xrz� i OxV TRUE bEED E F 0 Campaign Website http://www.ncl Opercent.com M�� View Seasonality Chart CEFS Here's How It Works Join us in support of North Carolina's farmers, businesses and communibes.. 4 Pledge to spend 10 percent of your existing food dollars lomlly 4 We'll email you with a few -simple questions each week 4 We'll track your progress, and you'll see our progress statewide Sign Up Now Wden LEAF GfOUNDATION � I M I EVA N C A-OT M R OM M AM� MOMMOM �4� Our Member Dashboard SI o,��pk 2 we(ix 'f vg,,Dk 4 WCTIK 1) 11551 %I-II K Last week, $49.07 was the ave rag e f ©r people with the same household size, while you spent: $205.00 There were 59 people with the same household size who participated last week. $3,728,558 spent on North Carolina Grown Food since launch, Make the Choice. Make a Difference. Make it Local. Pledge of Purchase Partners A business that reports its local food purchases, contributing to the $ amount on our website homepage. • Employee or Member Programs Partners An organization that promotes the campaign to its employees /members through internal marketing, such as an employee event or newsletter outreach. • Promotion and Outreach Partners Any business interested in sustainable agriculture, North Carolina's local food economy, or growing our campaign's awareness activities through outbound promotion to customers or clients. N A Few of our Important Partnerships Compass Group ... Blue Cross Blue Shield .... NCSU dining services....UNC Wilmington.... Cabarrus County.....NC Farm Bureau .... UNC Center for Health Promotion and Disease Prevention.... Fuquay Varina Down Town Revitalization ... Fearrington Farmer's Market .... UNC Asheville.... Ocean Highway Country Store.....Whole Foods Markets.... Girl Scout Troup 734 .... Heron's restaurant, Town of Knightdale....Triangle Land Conservancy.... Buy Haywood..... Carolina Farm Credit.... Lucky 32 ... Vance County Farmers Market.... Lantern Restaurant... Magnolia Grill... Red Hat... NC Sea Grant.... NC Cooperative Extension Service.... NC Department of Agriculture and Consumer Services.... Burt's Bees --..Charlotte-Mecklenburg Food Policy Council .... Lowes Food Stores.... Sustainable Sandhills .... John Rex Endowment..... Feast Down East ....NCSU College of Agriculture and Life Sciences... City of Asheville....Cabarrus County Schools....Goat Lady Dairy..... Uwharrie Capital Corp .... Cottle Organics.... Walking Fish Cooperative ... Onslow County Farmers Market.... Eastern Carolina Organics.... Guilford County..... Outer Banks Epicurean.... Slow Food Asheville..... Robeson County Farmers Market.... NCA&TSU School of Agriculture and Environmental Sciences ... Piggly Wiggly Stores... Raleigh Convention Center... Dancing Pines Farm... Why does this matter? Keep our Dollars in NC Support the local farms, and businesses that you love and help them continue to thrive. Strengthen Communities Patronizing locally owned business grows strong relationships Healthy living Eat fresh, grow your own or look for NC Grown It's Fun! Participate in growing your local food economic future CENTER for ENMONMENTAL FARMING SYSTEMS NCSU [ NCA &TSU I NCDA &CS www.cefs.ncsu.edu Building Strong Communities: Consulting Services • Food Assessments • Strategic Planning • Policy Support • Procurement Policies • Development of Food Policy Councils 01 Teisha Wymore State Coordinator, NC 10% Campaign 220 Kilgore Hall — NCSU nc10percent@ncsu.edu tlwymore @ncsu.edu 919 515 0244 office Campaign Website http://www.ncl Opercent.com j rn