HomeMy WebLinkAboutAgenda - 12-13-2011 - 4aORANGE COUNTY
BOARD OF COMMISSIONERS
ACTION AGENDA ITEM ABSTRACT
Meeting Date: December 13, 2011
Action Agenda
Item No. 9-- - GZ
SUBJECT: Resolution of Appreciation for The Herald-Sun/The Chapel Hill Herald and
Publisher Rick Bean
DEPARTMENT: County Manager's Office & PUBLIC HEARING: (Y/N) No
Economic Development -
Visitors Bureau
ATTACHMENT(S):
Resolution of Appreciation for The
Herald Sun/Chapel Hill Herald and
Publisher Rick Bean
INFORMATION CONTACT:
Laurie Paolicelli, 919-968-2064
PURPOSE: To consider adopting a Resolution of Appreciation for The Herald-Sun/The Chapel
Hill Herald and Publisher Rick Bean, specifically for The Chapel Hill Herald and the fifty-two (52)
weeks of donated advertisements for Orange County.
BACKGROUND: Beginning with its January 2, 2011 edition,. The Herald-Sun, The Chapel Hill
Herald edition, launched the first of fifty-two (52) advertisements focusing the spotlight on
Orange County as a great place to live, work, play and visit. The Herald-Sun, specifically
through publisher Rick Bean, has donated 52 full page, four-color ads in its Sunday editions - a
gift totaling approximately $200,000 of in-kind value to Orange County. Since the campaign
started, the calls and inquiries to the Orange County Visitors Bureau (a partner in the campaign)
have substantially increased with residents and visitors requesting more information on Orange
County.
FINANCIAL IMPACT: None
RECOMMENDATION(S): The Manager recommends that the Board:
1) Adopt the Resolution of Appreciation for The Herald-Sun/The Chapel Hill Herald and
Publisher Rick Bean for donating 52 advertisements .focusing on Orange County as a
great place to live, work, play and visit;
2) Authorize the Chair to sign the Resolution of Appreciation; and
3) Express thanks to Mr. Bean and The Herald-Sun for demonstrating great care and
respect for Orange County by taking media leadership in sharing Orange County's proud
history and current accomplishments.
RE S- aol i- t o S
ORANGE COUNTY BOARD OF COMMISSIONERS
Resolution of Appreciation for The Herald-Sun/The Chapel Hill Herald and
Publisher Rick Bean
WHEREAS, beginning with its January 2, 2011 edition, The Herald-Sun, The Chapel Hill Herald
edition, launched the first of fifty-two (52) advertisements focusing on Orange County as a great place
to live, work, play and visit; and
WHEREAS, since the campaign started, the calls and inquiries to the Orange County Visitors Bureau (a
partner in the campaign) have substantially increased with residents and visitors requesting more
information on Orange County; and
WHEREAS, The Herald-Sun is a leading newspaper in the State, having won numerous awards with the
North Carolina Press Association; and
WHEREAS, The Herald-Sun and publisher Rick Bean have donated full page, four-color ads in the
Sunday editions to Orange County; and
WHEREAS, The Herald-Sun and Mr. Bean have demonstrated great care and respect for Orange County
by taking media leadership in sharing Orange County's proud history and current accomplishments; and
WHEREAS, this campaign has touted Orange County's medical facilities, public health programs,
seniors, and social services as well as Orange County's commitment to historic preservation, schools,
agriculture, and clean water, as examples; and
WHEREAS, this partnership between the County and. The Herald-Sun newspaper has given residents
and visitors 52 weeks of proof that Orange County is a leading county in North Carolina;
NOW THEREFORE we, the Orange County Board of Commissioners, do hereby express our
appreciation and gratitude to The Herald-Sun/The Chapel Hill Herald and Publisher Rick Bean for the
52-week Orange County campaign heralding the quality of life and pride of Orange County through a
robust, colorful engaging advertising series and thank Mr. Bean and The Herald-Sun for their devotion
to the people, pride and sense of place in Orange County, North Carolina.
This thirteenth day of December, 2011.
2
Bernadette Pelissier, Chair
Orange County Board of Commissioners