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Home My WebLink AboutAgenda - 11-04-2010 - 4gORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: November 4 , 2010 Action Agenda Item No. ~-- - q SUBJECT: Recognition of Pink Campaign Sponsors DEPARTMENT: Emergency Services PUBLIC HEARING: (Y/N) No ATTACHMENT(S): Pink Campaign Certificates INFORMATION CONTACT: Doris Cecil, 245-6100 Kim Woodward, 245-6100 PURPOSE: To recognize local business partners who were major contributors of money, goods, or services to promote Breast Cancer Awareness through the Emergency Services Pink Campaign. BACKGROUND: Cancer is expected to surpass heart disease and become the leading cause of death in North Carolina and the nation by the year 2015. One in eight women will get breast cancer in their lifetime. According to the American Cancer Society, an estimated 192,370 new cases of invasive breast cancer were diagnosed among women in the United States last year. Breast Cancer is not a disease that affects just women -- approximately 1,910 cases of breast cancer were diagnosed in men last year. Breast cancer risk increases with age and every woman is at risk. Breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer. Declining death rates are believed to be the result of earlier detection through screening, increased awareness, and improved treatment. The first sign of breast cancer usually shows up on a woman's mammogram before it can be felt or any other symptoms are present. The American Cancer Society recommends that women age 40 and older should have a screening mammogram every year and should continue to do so for as long as they are in good health. Women in their 20s and 30s should have a clinical breast exam as part of a regular health exam by a health professional, preferably every 3 years. What is the Pink Camaaian? Telecommunicators, Emergency Medical Technicians and Paramedics serve many victims of cancer annually. Many have relatives, friends and coworkers who are touched in some way by breast cancer. Members of Orange County Emergency Services engaged in Breast Cancer Awareness Month by wearing pink uniform hats and shirts throughout the entire month of October. Orange County Emergency Services' ambulances were marked in a temporary way that raised awareness for breast cancer. Telecommunicators, paramedics, and emergency medical technicians distributed literature to the public and answered questions. Members of Orange County Emergency Services also participated in the Susan G. Komen Race for the 2 Cure event this year and raised over one thousand dollars for the Susan G. Komen Foundation at the October 2"d bake sale hosted at A Southern Season. The project is made possible by the generous donations and discounts from the following sponsors: Sports Endeavors, PHE, Total Exposure Designs, Carolina Recording Systems, Wireless Communications, and Piedmont Electric. Together these sponsors have helped Orange County Emergency Services raise over four thousand dollars in goods, services, and donations to promote breast cancer awareness. FINANCIAL IMPACT: Due to the generosity of these local business partners, there is no cost incurred to the County. RECOMMENDATION(S): The Manager recommends that the Board publicly recognize the generosity and dedication of these local business partners by presenting the businesses with the attached certificates. ~P~rtf f t_. 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