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HomeMy WebLinkAboutAgenda - 08-18-1998 - 8iOrange County Board of Commissioners Action Agenda Item Abstract Meeting Date: August 18, 1998 Action Agenda Item No. 1-i Subject: Classification Plan Amendment- Visitor Bureau Director Department: Personnel Public Hearing: Yes_ N* X Budget Amendment Needed: yes No X Altachment(s): Infomnadon Contact: Visitor Bureau Director Class Elgin Lane, Personnel Analyst Specification Extension 2553 Telephone Number: Hillsborough 732 -8181 Chapel Hill 9684501 Durham 688 -7331 Mebane 227 -2031 Purpose: To consider amending the Orange County Classification and Pay Plan by establishing the class of Visitor Bureau Director at Salary Grade 75 ($42,257 - $67,192). Background: Currently, the Visitor Bureau Director position is vacant. The Visitor Bureau Director position was established in 1992. It initially was set up on a flat rated salary rather than with a salary grade and range in the classification and pay plan. The reason for this is it was to be determinetl whether the Visitor Bureau would become a separate non - profit agency or remain a County function. Since the Visitor Bureau is continuing as a County function, a class title and salary grade for the Director's position needs to be assigned in the Orange Counly's classification and pay plan. Prior o beginning recruitment, the Personnel Department has conducted a study of the position's classification. This has included developing an updated position description, gaMenng labor market data and reviewing comparisons with other County positions. 2 The Director provides leadership, organization and coordination for visitor services in Orange County. This includes assessing needs', recommending initiatives to allrad visitors Implementing programs to promote effective visitor services, including extensive communications programs and providing liaison among visitor service providers. The total staff size for the Visitor Bureau division now is six, with the addition of the Information Specialist and Administrative Assistant II positions approved in the 1 y1998 -99 budget. All funding for the Visitor Bureau is generated by the two percent hotel /motel occupancy tax adopted in 1998. Based on the job study, Personnel is recommending the position be established at Salary Grade 75 in the classification and pay plan. The salary range for this grade is 542 ,257- $87,192. Fortner Visitor Bureau Director, Shelly Green's flat rated salary was $53,733. Following action on the position's classification and pay, Personnel will inkfate recruitment for the position. Reoommenrlat on: The Manager recommends the Board amend Me Classification and Pay Plan by establishing the class of Manor Bureau Director at Salary Grade 75 effective August 18, 1998. I'.r elalniilassity lv- bureau'abatraddoc Attachment C3197 -8/98 VISITOR BUREAU DIRECTOR GENERAL DEFINITION OF WORK: Performs complex professional and difficult administrative work planning, directing and coordinating visitor services in Orange County. Work is performed under me general supervision of the Orange County Economic Development Director with input received from the Chapel HilVOrange County Visitors Bureau Board. Supervision is exercised over all division personnel. TYPICAL TASKS: Develops plans and strategies to attract visitors and promote and enhance visitor services, including identification of activities, facilities and services available for visitors; Supervises and directs the work of Visitor Borrow staff; Develops a containing program to increase the number of visitors to Orange Cowry and to encourage longer stays; Recruits new visitors to Orange County, including conferences, conventions, box tours, events, church groups and the like as identified in an aunual marketing plan; Manages a comprehensive communications program which includes visitor services publications and directories; Coordinates visitor group activities and local response such as transportation, group packages, local briefings and business responses; Develops the division's budget for the Visitors Bureau Board and Board of County Commissioner's consideration; Performs related tasks as required. KNOWLEDGES SKILLS AND ABILITIES Comprehensive knowledge of the visitor services, hospitality and tourism industry including conventionessamence marketing and management; thorough knowledge of laws and regulations underlying the visitor services industry; thorough knowledge of organization and management principles and practices; ability to analyze and evaluate a variety of programs and develop and implement plans, structures and systems responsive to identified needs; ability to establish and maintain eff xtive working relationships with rite Visitors Bureau Board and a wide range of public and private organizations and the general public; ability to communicate ideas clearly and concisely, both orally and in wining; ability to plan and supervise dte work of subordinates. EDUCATION AND EXPERIENCE: Any combination of education and experience equivalent to graduation from an accredited college or university with major course work in business administration, public admitdstratiom communications, hoteVmotel management, sales, marketing or related field and at least how yens professional experience in hospitality, tourism, visitor services program management or related field, including responsibility for progress development, marketing and badgering, and supervisory experience.